Meta Expands Threads Access with Facebook Account Integration
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Meta is experimenting with a new sign-up method for Threads, its Twitter-like social platform, allowing users to create accounts using their Facebook credentials. The move, currently in testing, aims to streamline onboarding and potentially attract more users to the fledgling platform. Threads, which launched in July 2023 as a text-based counterpart to Instagram, previously required an Instagram account for registration. The addition of Facebook login options could broaden its appeal, particularly among users who prefer Facebook’s ecosystem over Instagram’s. Industry analysts suggest this update may be part of Meta’s strategy to consolidate its social media offerings, making cross-platform engagement more seamless. While Threads initially saw explosive growth—surpassing 100 million sign-ups within days—its active user base has since tapered off. Simplifying access could help Meta reignite interest. A Meta spokesperson confirmed the test but did not specify a timeline for a full rollout. The company continues to refine Threads with features like trending topics and improved search, positioning it as a viable alternative to X (formerly Twitter). Third-party data indicates that Threads’ daily active users remain a fraction of X’s, but Meta’s vast existing user base from Facebook and Instagram provides a significant growth lever. Competitors like Bluesky and Mastodon are also vying for market share in the decentralized social media space.
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